Mobile technology is fast becoming the next major tech platform change for companies. Its rise is producing a wealth of new opportunities for major companies in the world. Today, more employees require access to data anytime and anywhere. Not only that, managers and executives also spend a lot of time outside their offices and they have a need to connect to their businesses through mobile apps.
According to Juniper Research study, there will be 1B mobile workers connected to the enterprise by 2018. Businesses are looking for ways to innovate. There is a need to reduce costs, enhance services and work faster, all at the same time. There are two ways to do it. It is either you go the traditional way to cut costs or use innovative technology to develop a mobile app.
Technology is the way of the future. Companies are building enterprise apps that are changing the face of their businesses. A research carried out by Gartner predicts that market demand for mobile app development services will increase by five times faster than internal IT organization’s capacity to deliver them. This implies that the demand for enterprise apps will be on the increase.
In this article, you will learn about the reasons why you need to develop a mobile app to grow your business, ideas of mobile apps you can create and a general knowledge of what it will cost you to develop an app for your business.
Why you need to develop a mobile app to grow your business
There are different benefits you can derive from developing a mobile app for your business, they are:
1. It increases employee productivity
Companies who employ enterprise mobile apps in their day to day operations experience an increase in productivity. Enterprise apps increase productivity in the workplace by 40%.
Mobile apps can help companies achieve this by delivering information and support in a quick way, thereby helping employees to be more efficient and productive. A good example of a company using enterprise mobile app to increase productivity is Midland Medical, a medical supply distributor in Nebraska.
Midland medical automated their inventory receiving process with mobile apps. Previously, employees logged new inventory on paper and manually entered it into their system. They would check the entry and then it may take an hour for it to appear in their system. Now, they use smartphones and Bluetooth scanners with a mobile app to scan new inventory directly to their database. It immediately shows up in the system. This really improved their productivity and efficiency.
2. Easy access to information
When employees and consumers have easy to access to information, it makes it easy to achieve set goals and objectives. Bird and Bird Company, an international law firm developed mobile apps for their company. One of them is a knowledge sharing app. It is an app used by counsels to compare marketing regulations spread across 20 different countries. The company also developed a mobile app for their clients, to make it easy to share information with them without sending emails to their inboxes.
3. Empowers field workers
Developing a mobile app for your consulting company will make it easy for your field agents to work. A good example of a consulting company who did this is TrendSource. The company developed a mobile app to assist its field agents in finding new assignment and entering data into their smartphones. Before then, their field workers collected information from their field work, took notes and then submit the data through their computer or phone. The mobile app made it easy for them to input data while in the field instead of entering it directly into their computer in the office.
This process greatly reduced their operating cost and improve the quality of information they received.
4. Internal reporting is easier
Most companies use campaigns to grow their business. It is sometimes difficult to track the results of these campaigns. However, with a good mobile app, you can develop a mobile app that will present the results of all your campaigns in a logical order.
A good example of a company using a mobile app to create reports of their campaign is Sky. Sky is one of the largest pay-TV broadcasters in the UK and Ireland. The company has more than 24,000 employees and more than ten million subscribers. The marketing team uses hundreds of different campaign in each quarter, but they find it difficult to report their results to the business.
The customer marketing team decided to create an internal reporting app that will enable them to show the results of their campaign in a visual and engaging manner. Today, Sky has developed five internal reporting apps.
5. It helps to control soft costs
Most construction and industrial projects incurs soft costs. You can develop a mobile app to control soft costs for your construction and industrial projects. This is because, without a control, a budget can overrun, thereby reducing profits. Cost is difficult to track without a mobile app. A mobile app makes it possible to track projects and to allow managers to take control of their costs. A good example of a company who has successfully done this is BrightBlack, a renewable energy provider, and solar energy installation company. The company had been recording a lot of soft costs from their projects. These costs include operational management efficiency, client sourcing and acquisition, solution design etc.
The company developed a mobile app that enabled them to know their financial stand on every project. It also reduces the time it takes to finalize on-boarding from three months to two weeks.
All these benefits and much more are what you stand to gain when you develop a mobile app for your business. Now that you know the benefit, it is time to know the kind of app you can develop to grow your business.
5 Enterprise mobile app ideas to grow your business
1. Support apps
Every businesses needs a good support system. When customers are happy, your business will grow and boom. If they are not satisfied, it will affect your business negatively. You can easily develop a mobile app to take care of your customers. When a customer submits a support ticket for assistance, the internal support app will immediately alert the specific department or team that will handle the issue. This will make it easy to resolve customer’s complaints and inquiry. When customers are satisfied, they will do more business with you and even refer more people to your business.
2. Reporting apps
Marketing teams run different campaigns throughout the year, however, it is always difficult to get the results to the stakeholders. When you develop a mobile app for this specific purpose, it will be easy to produce the result of different campaigns in a way that will be easy to understand, such as, using images, charts, and infographics.
3. Broadcast apps
The broadcast app will enable you to inform your employees about current updates within your company, which may be difficult to do it through emails and newsletters. When you create an app that will show the announcements and news, it can be a good way to keep your employees informed and engaged. When employees are well informed, they are able to perform their duties effectively.
4. Collaboration apps
A collaboration app is necessary for an organization to keep the employees connected. It will enable them to share information, network and maintain company culture. It will show the various activities going on in different departments and also help them teams involved to better innovation. Teams that are on the field will be able to stay update about current events in the company.
5. Quoting apps
Sometimes, there may be a need for sales agents or field workers to want to generate quotes instantly through their phones. Developing a specific app for this purpose will enable the workers or agents to choose the products and price and simply set up a quote for the client. This will make it easier to close deals and help you make more money for your business.
Apart from the five app ideas mentioned above, you can create different custom apps to simplify your business processes. Now that you have an idea of the type of app you can create, what is the cost of developing a mobile app to grow your business?
How much does it cost to develop a mobile app to grow your business
A lot of business owners are worried about the cost of developing a mobile app for their business. The Clutch agency carried out a survey of 12 leading mobile application development companies to find out the cost of developing a mobile app. The median cost was $171,450. The breakdown is summarized in the chart below:
Survey: Clutch survey, 2015
There are many ways you can develop a mobile app to grow your business. Companies who have mobile apps enjoys an increase in productivity, easy access to information, empowerment of employees, easy internal reporting, and soft cost reduction. All these factors combined together helps businesses to grow. You can design custom apps to carry out any tasks in your business processes, such as a support app, quote app, HR app, etc. You don’t have to worry about the cost, you can easily get a custom mobile app for your business that will not break the bank. The ultimate thing is to make use of the opportunity to grow your business by developing a suitable mobile app.