The global market for enterprise mobility is expected to reach $284 billion by 2019. This is nearly quadrupling in size from the $72 billion expected this year. Since the origin of the mobile application in 2008, the “app” has evolved into the mainstream. It has become a necessity for most enterprises. If you are wondering if there is an app for that, most likely, there probably is.
The demand for mobility has caused mobile app development to grow at alarming speeds. These are the speeds where demand far exceeds supply. Enterprises are not being able to meet those demands. It’s not just an IT department’s ability to fulfill marketing’s wish of a consumer-facing app. It is also the need to produce enterprise apps that help integrate devices and systems. These apps will be improving employee productivity in the workplace. In fact, Gartner predicts that by the end of 2017, 25 percent of enterprises will have an enterprise app store. The store will be responsible for managing corporate-sanctioned apps on PC’s and mobile devices. The market demand for mobile app development services will grow at least five times faster. This will be faster than internal IT organizations’ capacity to deliver them.
Here we identify what is causing the growth in demand for enterprise mobile apps. Also we will be looking at the current enterprise mobile application development trends.
What is Fuelling this Significant Growth for Enterprise Mobile Apps?
User demand is the driving force behind the growth of enterprise mobile apps. Users have come to expect a seamless experience regardless of what device they access information from. This expectation often demands a mobile app to enhance their UX.
Seventy-eight percent of users prefer mobile apps over mobile browsers on smartphones.
What is Causing the Demand for Enterprise Mobile Apps?
Six billion of the world’s seven billion people have access to mobile phones; more people have access to devices than to working toilets. Now more than ever people are accessing information from their mobile phones.
In the U.S., people spend more of their online time using mobile apps than they do accessing the Internet from their desktops and mobile Web browsers. Consumers demand a similar experience via a smartphone app as they get on desktops and mobile browsers. This shift in behavior is leading to the demand for mobile apps to provide users with a seamless experience.
Increase in BYOD
It is becoming more common for enterprises to allow employees to bring their own devices. This is causing the demand for apps to help employees’ productivity while in the office and when connecting to the office remotely; providing a unified experience regardless of the device they are using.
In a recent report, smartphone app usage is growing at the expense of mobile web usage. Users are spending 2 hours and 42 minutes per day on mobile devices. Mobile app usage accounts for 2 hours and 19 minutes of that time spent. Mobile web usage however, represents only 22 minutes per day of that time.
Regardless of what is driving demand – accessibility, usage or preference – the demand for enterprise mobile application development is far-surpassing supply. This demand is so great that it is creating numerous trends as a result. Enterprise mobile application development trends that make the industry even more competitive as enterprises mandate mobile app development into their business strategies.
Growth Driven Enterprise Mobile Application Development Trends
HTML5 and Hybrid Mobile Apps
There’s been a migration from native apps to hybrid mobile apps to accommodate cross-platform development using a combination of web technologies including: HTML, CSS and Java. The ability for apps to work on multiple platforms is especially important for larger enterprises.
Shortened Development Lifecycle
Pressure to keep up with consumer demand will force enterprises to look for ways to shorten the development lifecycle and decrease the time between idea conception and launch. As the resources become more in demand, as will the need for development tools to improve this lifecycle.
Beacon and Location Based Wi-Fi Services
Enterprises will utilize beacon and location based Wi-Fi services to interact with the end user. Mobile apps using this technology make it possible to offer a highly personalized experience for the user based on where they are, and what they are doing.
Internet of Things
As more people connect via multiple devices, apps will evolve to integrate the multiple connected devices and provide the end user with a flawless experience.
The emergence of wearable technology towards mainstream will create a greater demand for the apps that are required to integrate this technology with other systems. As technology gets closer and closer to our selves (literally), enterprise apps will be able to engage at a whole new level of convenience and intimacy with its users.
Paying via mobile phone will become easier, with growing consumer preference to do so. This shift will increase the need for apps required to process payment via mobile. This also opens the floodgates for alternative currencies like Bitcoin and BerkShares to be integrated within the brand of the corporate culture, both for customers and employees.
Real-time tracking via apps will make it possible for enterprises to collect consumer data, assisting in consumer intelligence and marketing efforts.
BYOD and the need to integrate different devices and software in the workplace will increase the demand for the apps to integrate the experience for the user.
Beacon and location based Wi-Fi will increase the efficiency of in-app advertising that can shift with the various platforms.
The use of the Cloud will enhance the ability to integrate apps. It will be easier to access them through multiple devices. There will be the same functions and features across devices. The decreasing cost of Cloud storage will also allow for an increased capacity to store data. It will increase the ability for apps to do more with less.
The Demand for Enterprise Mobile Application Development
The external and internal pressures that are triggering the latest enterprise mobile application development trends make defining a mobile application strategy more important than ever. As important as it is, businesses continue to struggle to find the resources to implement these strategies. But why?
To put it into perspective, there are currently 3 billion people in the global workplace, and only 20% of them have access to technology – leaving 2.5 billion people without the technology to do their jobs more effectively. For instance, construction is an $8 trillion dollar a year industry and only spends 1% on IT. Why aren’t businesses able to keep up with the demand for mobile applications and build them in-house?
The demand placed on enterprises to build mobile applications will only intensify over time, as we become more reliant on technology and the applications required to integrate them. As businesses struggle to feed this demand, they will be forced to consider outsourcing as a possible alternative for mobile app development.
We will cover more information on how enterprises can manage and budget app development resources, including what to look for in an app developer, as well as how to determine if your enterprise should outsource app development, in part two of this blog. In the meantime, if you are interested in learning more about mobile application development, read our blog on Business Gamification and how apps are making work-related tasks fun.
If you have questions about your mobile app development strategy, or are interested in learning more about how VCG works with its clients using a VCG Hybrid Nearshore Approach, download this complete case study to learn how Venice Consulting successfully helped HALO Mobile navigate through the launch of their Apple iOS Mobile App launch, on-time and on-budget using this approach. If you are interested in becoming another one of our happy clients, contact an expert today.